RERA-registered as ACE Arte. Here's exactly how booking — and the optional EOI — work.

Two routes, now that ACE Arte is RERA-registered

With UP-RERA registration UPRERAPRJ528653/07/2026 granted, you can go straight to booking via the Agreement for Sale with ACE Group. Many buyers still prefer to register an EOI first to lock today's pre-launch rate of ₹16,995/sq.ft*, still the printed rate after the 1 September 2026 launch, against ACE's stated launch figure of ₹21,995/sq.ft*, while they finish their own due diligence. The five steps below walk through the EOI route.

The five steps, in order

1. You register a refundable EOI from ₹10 lakh

   It creates no binding obligation. You are not selecting a specific unit yet — you are locking today's pre-launch rate while you complete your own due diligence, or you can skip straight to booking.

2. You are placed in the priority queue

   The price list states it directly: units go first-come-first-serve and a priority number is given. EOI holders are contacted for unit selection in that order, at the pre-launch rate they registered under (currently ₹16,995/sq.ft*, with a communicated step-up to ₹21,995/sq.ft*; indicative, subject to change).

3. You see the confirmed price in writing

   Only then do you decide. There is no obligation in either direction; the refund position for each case is set out in the next step.

4. If you don't proceed, the refund terms decide

   The price list prints one refund guarantee: if a unit is not allotted, the full payment is refunded without any deduction. The wider walk-away case, choosing not to proceed before allotment, is a channel-material assurance rather than a printed term on the list, so get the refund terms and timeline in writing at the moment you pay, not after.

5. If you do proceed, it converts into a formal booking

   Booking amount, unit allotment, and the registered Agreement for Sale — the document that legally fixes price and terms, executed directly with ACE Group.

The amounts, as printed on the price list

These tiers are now printed on ACE's official ACE Arte price list, W.E.F. 21 August 2026 — the same figures we earlier carried from channel material, now developer-published. Sizes are the developer's tentative sizes*, subject to change. One naming quirk worth knowing: the price list calls the 4,370 sq.ft home "4 BHK + S", while ACE's announcement flyer styles the same home "4.5 Bedrooms" — one home, two labels; we use the price list's. The full table, with the pre-launch discount worked per size, is on the ACE Arte price list page.

Allotment: first-come-first-serve, with a priority number

The price list states the mechanism plainly: units go on a first-come-first-serve basis, a priority number is given, and the offer code is announced at the time of allotment. It prints the refund term in the same breath — if a unit is not allotted, the full payment is refunded without any deduction. That is the printed sequence, stated here without a countdown: your position in the queue decides which apartment you may select, not the rate you pay.

Where the money sits — the disclosure that matters

One point worth stating plainly rather than glossing over: now that ACE Parkway 2.0 is RERA-registered as ACE Arte, the project's RERA escrow account under Section 4(2)(l)(D) of the RERA Act is active for payments made toward a booking under the Agreement for Sale. A pre-booking EOI, placed ahead of that agreement, is held by the developer directly — not yet in the ring-fenced RERA escrow account — until it converts into a booking. This is a real distinction, and you should weigh it before paying anything.

The price list, W.E.F. 21 August 2026, prints the payment routing itself, so a buyer can match it line by line before any money moves. Every payment belongs in the project’s own designated RERA collection account and never with an individual, a sales executive or a channel partner, ourselves included. Our desk confirms the exact beneficiary name, bank and account in writing at the moment you are ready to pay. If the beneficiary you are handed reads anything else, stop and ask why before any money moves.

What an EOI is not

• It is not itself a booking — no unit is attached to your name until it converts.
• It does not fix a final price on its own — the registered price appears in the Agreement for Sale.
• It is not an Agreement for Sale — that is a separate, later document.
• It is optional — now that ACE Arte is RERA-registered, you can also book directly without an EOI.

Which Configuration Are You Booking Or Registering An EOI For?

The tiers above are keyed to configuration. If you haven't settled on 3 BHK, 4 BHK or 4.5 BHK yet, see ACE Parkway 2.0 configurations & price basis on our address site before you register — it walks through sizes and the pre-launch rate behind each tier. What's inside each home — imported/Italian marble flooring in the living-dining and kitchen, laminated wooden flooring in the bedrooms, modular kitchen cabinets, AC and fan provided — is itemised room by room on the ACE Arte specifications page. Two more things decide what an EOI is actually buying you: the ACE Arte allotment, in September 2026, is stated to run strictly first-come-first-serve, so the sequence decides which apartment you may select rather than the rate; and the ACE Arte payment plan sets out which construction milestone triggers each instalment after that. The register entry behind both is on the ACE Arte RERA record.

Comparing corridors?

Booking at ACE Arte is open now at the pre-launch rate. If you're weighing corridors, Eldeco Echoes of Eden (Sector 22D, Yamuna Expressway, UPRERAPRJ125342/02/2026) is also RERA-registered and takes direct bookings with a filed possession date — details at eldecoeoe.com. Different corridor, different product — worth knowing your options either way.