The EOI Process
Know exactly what ₹10 lakh does — and doesn't — do.
ACE Parkway 2.0 cannot be booked today: it is pre-launch, with UP-RERA registration applied for but not issued. The only instrument open is a refundable Expression of Interest. This page walks through it plainly — including the part about escrow that most sales pages leave out.
The five steps, in order
You register a refundable EOI from ₹10 lakh
It creates no binding obligation. You are not selecting a specific unit and not agreeing to a final price — you are joining a queue while you complete your own due diligence.
You are placed in the priority queue
When the formal launch opens — which can only happen after UP-RERA registration is granted — EOI holders are contacted for unit selection ahead of the general public, at the indicative pre-launch rate they registered under (currently ~₹16,995/sq.ft, with a communicated step-up to ~₹21,995/sq.ft at launch — indicative, subject to change).
You see the confirmed launch price in writing
Only then do you decide. There is no obligation in either direction, and no penalty for walking away.
If you don't proceed, the EOI is refunded in full
Stated as no deduction, no penalty. Get the refund terms and timeline in writing at the moment you pay — not after.
If you do proceed, it converts toward a formal booking
Booking amount, unit allotment, and eventually the registered Agreement for Sale — the only document that legally fixes price and terms, executed directly with ACE Group.
The amounts, as reported
| Configuration (indicative size) | EOI amount |
|---|---|
| 3 BHK (~1,900 sq.ft) | ₹10 lakh |
| 4 BHK (~2,600 sq.ft) | ₹15 lakh |
| 4 BHK + Servant (~4,400 sq.ft) | ₹20 lakh |
These tiers come from pre-launch broker channel material circulating in July 2026, all stated as refundable — they are not from ACE Group directly and remain unverified until the UP-RERA filing is public. The ₹10 lakh entry figure is the one consistently stated across channel material.
Where the money sits — the disclosure that matters
One point worth stating plainly rather than glossing over: because ACE Parkway 2.0 has not yet received UP-RERA registration, there is no designated project escrow account in place yet. The escrow safeguard under Section 4(2)(l)(D) of the RERA Act only comes into force once a project is registered. Until then, your EOI amount is held by the developer directly — not in a ring-fenced RERA escrow account. This is standard for any genuinely pre-launch project without registration, but it is a real distinction, and you should weigh it before paying anything.
What an EOI is not
- It is not a booking and not an allotment — no unit is attached to your name.
- It does not fix a price — the registered price appears only in the Agreement for Sale.
- It is not an Agreement for Sale — no such agreement can exist before RERA registration.
- It carries no deadline — no launch date is confirmed as of July 2026, so any countdown or closing-window claim you hear is not consistent with the project's registration status.
Before any money leaves your account
Ask for the EOI receipt in the developer's name, the refund terms and timeline in writing, and the exact beneficiary of your cheque or transfer. Check the promoter name and project status yourself at up-rera.in. An advisor who hesitates on any of these questions has answered them.
If your timeline can't wait for a launch
An EOI suits buyers with time flexibility. If you need something bookable now, the corridor's one RERA-registered option is Eldeco Echoes of Eden (Sector 22D, Yamuna Expressway, UPRERAPRJ125342/02/2026), which takes direct bookings today with a filed possession date — details at eldecoeoe.com. That is a different corridor and product; the point is simply that a bookable, registered alternative exists while ACE Parkway 2.0 remains at the EOI stage.
Good to know
The EOI questions, answered.
Is the ACE Parkway 2.0 EOI a booking?
No. An Expression of Interest is not a booking, not an allotment, and not an Agreement for Sale. It does not attach you to a specific unit or fix a price. It places you in a priority queue for unit selection once the formal launch opens — nothing more. The only document that legally fixes price and terms is the registered Agreement for Sale, executed directly with ACE Group.
Is the EOI really refundable — in full?
The EOI is stated as fully refundable with no deduction if you choose not to proceed. Before paying, get that in writing: the receipt in the developer's name, the refund terms, and the expected refund timeline. A refund promise you hold only verbally is not a term — ask for it on paper.
Where does my EOI money sit while RERA registration is pending?
With the developer directly — not in a RERA project escrow account. The escrow safeguard under Section 4(2)(l)(D) of the RERA Act only activates once a project is registered, and ACE Parkway 2.0's registration is applied for but not yet issued. This is standard for any genuinely pre-launch project, but it is a real distinction, and we would rather you know it before you pay than discover it after.
Is there a deadline to register an EOI?
No deadline has been published, and no confirmed launch date exists as of July 2026. Treat any countdown, closing window or urgency claim with suspicion — a formal launch cannot legally open before UP-RERA registration is granted, so nobody can honestly tell you the window is closing. Verify status yourself at up-rera.in.
Talk it through
Questions before you register anything?
Our specialist walks you through the EOI terms, what to verify first, and books your no-obligation visit — on your schedule.